The ROI of Culture Change
We know a bad attitude can cost us customers, but did you know indifference can too? Many corporate watchers are seeing cultural crises in many companies because they not only lack a clear definition of organization culture, but it is also not in alignment with company mission and goals. For you to maximize your Return on Investment (ROI), you need clarity around the company culture or risk missing the mark with respect to profit maximization and purpose fulfillment.
What Is Cultural Alignment?
At the heart of strong cultural alignment lies robust employee engagement which is linked back to organizational strategic goals and objectives. Robust employee engagement happens when organization leadership constantly seeks data from employees about the business and respond. Employee engagement is not a fuzzy, touchy feely exercise that should be measured once a year in a survey, but should be increased through constant feedback to leadership through interactive means. Leadership, which truly listens to employees and leverages the information, can respond to the constant feedback from and the interaction with employees to maximize organizational ROI. Leadership can hear the hard stuff of broken systems and processes that employees will continually share if they feel listened to and respected. Just through active listening and engagement, your culture will improve and ROI increases.
Is your company culture dragging down your profits and making your ROI lower than it could be? Take these steps to energize your culture:
Definition - Invest the time and energy to define the culture needed to support your company mission and goals.
Feedback - Create ways to receive constant feedback from employees about ways to improve company processes and procedures.
Skill Development - Train your leadership to be continually seeking difficult to hear information from your employees and take action on what employees tell you.
Evaluation - Continually seek ways to improve your culture and employee engagement in order to maximize your ROI. This needs to be an ongoing process. It’s not a “set it and forget it” exercise.
Looking for more on Culture? Read Why Culture Matters or learn more about Cultural Alignment on our Website.